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Mattel’s profit drops as sales of Barbie dolls slump
Mattel’s iconic Barbie doll joined the popular social-network site LinkedIn this year and even appeared in a Sports Illustrated campaign, but both marketing ploys weren’t enough to drive sales in the...
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What’ll be hot for the holiday toy season? Disney’s Frozen
The magic of Disney's “Frozen” is unlikely to thaw anytime soon. With Christmas less than five months away, toy industry insiders already agree the “Frozen” craze will be a huge holiday shopping season...
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Lego brings back an old hit from its toy box
Lego is pulling an old hit from its well-constructed toy box. The Danish-based toy maker said it would bring back the Bionicle line, an announcement that was met with cheers from fans of the franchise...
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Mattel’s Barbie out of fashion with today’s girls
Mattel MAT on Thursday reported a 22% drop in third-quarter profit. Here are the most important points from the earnings report. What you need to know: Barbie is still struggling to resonate with...
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Transformers, Nerf lift Hasbro’s sales
Toy maker Hasbro HAS on Monday reported a 43% jump in third-quarter net income, as the company reportedly higher sales of Transformers, Nerf and My Little Pony toys. Here’s what you need to know. What...
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Toys ‘R’ Us to open at 5 p.m. on Thanksgiving
Toys “R” Us will open its stores at 5 p.m. on Thanksgiving this year, the same time as last year and a sign the toy retailer is showing some restraint when it comes to the so-called “Black Friday...
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Why Disney’s ‘Frozen’ is the hottest toy of the year
More than a year after its release, the hysteria around Frozen is showing no sign of thawing. The royal sisters Elsa and Anna have pulled in an impressive $1.3 billion at the box office, and the hit...
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Disney’s ‘Frozen’ led a rare jump in toy sales last year
U.S. retail sales of toys climbed 4% to $18.08 billion in 2014, bolstered by strong demand for “Frozen” gear, building sets and youth electronics. Toy sales don’t generally budge much in the U.S., a...
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Mattel’s Barbie sales down for a third consecutive year
Sales of Mattel's iconic Barbie fell for a third consecutive year in 2014, the company said Friday. The decline puts pressure on the toy maker’s overall results at a time when the preschool...
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A turnaround for Mattel’s Barbie? Not yet
Mattel’s iconic Barbie continued to struggle in the first quarter, although the toy maker’s total sales decline wasn’t as steep as analysts had feared. Here’s what you need to know about the Mattel’s...
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Mattel releases limited edition Zendaya Barbie doll
Mattel is generating massive buzz on social media for the doll maker’s limited release Zendaya Barbie doll, the latest move by the company to embrace diversity for the iconic toy. “When I was little, I...
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Walmart’s U.S. CEO: Toys Will Have Biggest Christmas in Years
Walmart U.S. CEO Greg Foran has made a bold prediction: toys will have their biggest holiday season in years. Toymakers have finally learned how to make toys more interesting to kids: by stealing some...
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The Top-Selling Toy In America
Santa was especially generous to good boys and girls last year. The toy industry saw one of its best years every in 2015, as sales grew by 6.7%, according to new data from The NPD Group. When all was...
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Lego Says 2015 Was Its ‘Best Year Ever,’ With Huge Sales Jump
Lego Group reported astounding revenue growth for 2015, up 25% from the prior year as it estimated the company’s popular construction sets and toys reached an estimated 100 million children. The strong...
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Why Hasbro Should Thank Disney For Its Big Sales Jump
Closer ties between Walt Disney and Hasbro led the toy maker to report a big 16% increase in first-quarter sales, aided by still-strong demand for Star Wars and the inclusion of a new license tied to...
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Walmart Plans Early Layaway Program to Catch ‘Star Wars’ Holiday Boost
For the second year in a row, Wal-Mart Stores will begin its holiday layaway program two weeks early, hoping for a head start to the year-end shopping season and a repeat of last year’s strong toy...
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